Tag Archives: video production company

Influencer Marketing

Written By: Conleigh Gilmore, KMG Brand Ambassador

Influencer marketing is the most cost-effective customer acquisition method, according to adweek.com, because people aren’t looking to companies to inform their purchasing decisions anymore. They look at each other.

What is influencer marketing?
GREAT QUESTION! Influencer marketing is the next big thing in advertising. An influencer is someone who has an active following and can move their followers to take action. Influencer marketing involves connecting with these thought leaders to build a mutually beneficial relationship.
Depending on your interests and hobbies, these people could be anywhere. YouTube tech reviewers, makeup tutorials, fit-stagramers (Instagram Fitness Personalities), or DJ Khaled on Snapchat.

How does this work, exactly?
On a large, millennial, scale, think Kylie Jenner. She recently released a video promoting her new lips gloss release. In this video, she was wearing a Louis Vuitton Shawl on her head. (BRAVE MOVE since LV has regularly sued celebs for the use of their brand.)

The week this video was released I checked to see if this shawl was available online (and how much it actually costs…) NOPE! TEMPORARILY SOLD OUT! Is the message that I received.

This is influencer marketing at its best, and an excellent product pick from Kylie, too, because of the price point (compared to a Louis Vuitton bag or the Rolls Royce she was driving.)

The following Monday, she “broke Google” with the release of her newest Kylie Lip Kits. It took less than two minutes for her website to crash because there were so many people on the website that Google Analytics couldn’t keep up.

Influencer Marketing. Targetable. Trackable. SEO building. Everyone is talking about it.

Are you in?
We are!

Disclaimer: I don’t Keep up with the Kardashians. I keep up with great marketing.

Related Links:
1. http://www.adweek.com/socialtimes/10-reasons-why-influencer-marketing-is-the-next-big-thing/623407
2. https://www.youtube.com/watch?v=JtoRzI0vKJE&feature=youtu.be
3. http://us.louisvuitton.com/eng-us/products/monogram-shine-shawl-001341
4. http://www.mtv.com/news/1591996/britney-spears-label-settles-lawsuit-with-louis-vuitton-over-pop-stars-video/
5. http://nymag.com/thecut/2016/03/kylie-lip-kits-broke-website.html

Video Production Companies Mobile AL

Video Production Companies Mobile AL

Video Production Companies Mobile AL

Without a doubt, nothing is more engaging to your online audience like a video. If pictures say a thousand words, a video speaks a million.  When your potential customer starts scrolling through their Facebook feed and sees a professionally shot video of your business or product, they are immediately engaged. Videos promote sharing that help you boost to more Facebook feeds, more views, and ultimately, more products sold.

With The Kalifeh Media Group, you have the unique opportunity of partnering with a company who has it all under one roof. For over 10 years we have delivered the highest quality of video production and motion graphics with the ability to produce and edit your projects in house. We realize that all businesses are unique and require a wide range of varying needs and expectations. That is why we take an out of the box perspective to every project in producing and directing your completely customizable vision.

Are you ready to engage with your customers on a deeper level? Your answer is video production. Whether it’s a video blog, sharing sales promotions, or producing high quality videos for your social media, KMG is the vehicle you need to drive you towards your goal.

Check out all of our video production work on our Vimeo account

Video Production Companies Mobile AL

Video Production Companies Mobile AL


Written By: Amanda Sibert 

The Kalifeh Media Group 

717 Executive park drive

Mobile, AL 36606

Video Production Company

video production company mobile al