I was sitting around the dinner table with my family last week when the subject of social media came up in conversation. My aunt told us about a video she saw on Facebook about two dogs who wore clown costumes and went trick or treating. My baby sister mentioned that this would be the year our parents finally let her get a Twitter account. And I being the lover of Instagram that I am, mentioned that my family should join the photo sharing platform. My uncle owns a furniture store and quickly told me that he had been considering using the app to show off his merchandise but he wasn’t so sure about the benefits. So when he asked me, “does my business need Instagram?” I thought I would share my input.