I was sitting around the dinner table with my family last week when the subject of social media came up in conversation. My aunt told us about a video she saw on Facebook about two dogs who wore clown costumes and went trick or treating. My baby sister mentioned that this would be the year our parents finally let her get a Twitter account. And I being the lover of Instagram that I am, mentioned that my family should join the photo sharing platform. My uncle owns a furniture store and quickly told me that he had been considering using the app to show off his merchandise but he wasn’t so sure about the benefits. So when he asked me, “does my business need Instagram?” I thought I would share my input.
Each day, an increasing number of people turn to their mobile devices in order to obtain advice, search product reviews, find a great nearby restaurant, find the closest hair salon, and much more. This everyday search creates an opportunity for your company or business to be visible on the Internet in order to provide services to the consumer. Today’s modern business market is increasingly shifting to mobile technology. The question is, will you be there to deliver?
A business owner’s main objective is to “be there” for his or her customers or clients. With the progressing stress placed on businesses to deliver to the “mobile generation”, it is of great importance for business owners to incorporate mobile search campaigns and accommodations into their marketing efforts. These actions will promote your business as well as enable visibility for the consumers in their micro-moments.
When an individual picks up his or her mobile device, chances are they are looking to learn, do, find, or buy something in that instance. These actions may come in the form of YouTube video views, app interactions, searches, and mobile site visits. Micro-moments like this happen numerous times each day, and every one is an opportunity to expand your business and clientele.