Advertising and Marketing is about delivering the right message to the right person at the right time. At The Kalifeh Media Group we excel in doing just that. Our company has over 30 years experience in media buying and media planning. This is often a superior service we are able to offer our clients at absolute ZERO cost to them. Often times we are able to decrease the budget for clients while increasing marketing penetration.
What is Media Buying?
The job of a media buyer is to negotiate the purchase targeted media air time to convey the advertising message. When researching and preparing a media buy for one of our clients we consider station formats, pricing rates, demographics, geographic, ratings, psycho-graphics all relating to the advertisers particular product or message they are seeking to convey. One thing that stations do not tell their consumers is that the purchase of said time is often negotiable. Therefore, The Kalifeh Media Group is able to leverage our buying power and negotiate pricing with individual channels.
The Kalifeh Media Group is a full service media buying and planning operation. We can offer national buys as well as local and regional. KMG has spent years developing relationships with stations all over the country to enhance buys on the behalf of all our clients.