By: Rhen Bartlett
One of the most important aspects of winning in the social media game is curating your content to different platforms. Each respective platform has is own culture, formatting and feel. In order to be relevant on each platform and create engagement it is extremely important to adapt each piece of content.
In short, leverage the culture of each platform by using the following guidelines to reap the most for your efforts.
Facebook, you’ll need to craft creative content to accompany anything you’re posting. With no character limit, it is easy to get carried away and lose the user. It is of best practice to keep your writing interactive, upbeat, and quickly digestible.
Many people in 2016 are starting to ignore twitter in their social campaigns. I personally feel this is a bad move. This is still a relevant platform. Just look at the number of daily active users and you should agree there are still many many eyeballs to be had.
With #Twitter, keep it short and sweet. Link out for the full story.
Here is the place for long form and authoritative content. Consisting of all business minded users, allocate extra time to producing informative and education content here.
The Gram (Instagram)
We have heard that content producers shy away from Instagram because the admin cannot promote and link out to content. OMG, just hack the platform. With so many daily active users it is to big to ignore. Simply link out in the comments, add link in bio and mention that in the comments…. There are several ways to get that user to your “content” that you want consumed.
Yes insta is for sharing compelling visual content. However, proper cross promoting can drive traffic to your website, articles, videos on YouTube etc….
Part of getting users to engage with you on Insta is to create your visual content in the style of the network.
Not sure what your users like? Easy hack. Take your demo, follow accounts they follow, watch how that content is curated and then find your own groove that fits into that culture….
All in all the most important point I want everyone to get from this is social content is not a one size fits all deal. If you want to win the social game it is extremely important to customize content that speaks the language of the platform.
If you are using hootsuite to post the same content to all accounts, well simply put, that is rookie. Put in the work and watch your social garden bloom!
I would love to answer any questions you guys have on how to “win” in 2016 with social media.
Written By: Conleigh Gilmore, KMG Brand Ambassador
Influencer marketing is the most cost-effective customer acquisition method, according to adweek.com, because people aren’t looking to companies to inform their purchasing decisions anymore. They look at each other.
What is influencer marketing?
GREAT QUESTION! Influencer marketing is the next big thing in advertising. An influencer is someone who has an active following and can move their followers to take action. Influencer marketing involves connecting with these thought leaders to build a mutually beneficial relationship.
Depending on your interests and hobbies, these people could be anywhere. YouTube tech reviewers, makeup tutorials, fit-stagramers (Instagram Fitness Personalities), or DJ Khaled on Snapchat.
How does this work, exactly?
On a large, millennial, scale, think Kylie Jenner. She recently released a video promoting her new lips gloss release. In this video, she was wearing a Louis Vuitton Shawl on her head. (BRAVE MOVE since LV has regularly sued celebs for the use of their brand.)
The week this video was released I checked to see if this shawl was available online (and how much it actually costs…) NOPE! TEMPORARILY SOLD OUT! Is the message that I received.
This is influencer marketing at its best, and an excellent product pick from Kylie, too, because of the price point (compared to a Louis Vuitton bag or the Rolls Royce she was driving.)
The following Monday, she “broke Google” with the release of her newest Kylie Lip Kits. It took less than two minutes for her website to crash because there were so many people on the website that Google Analytics couldn’t keep up.
Influencer Marketing. Targetable. Trackable. SEO building. Everyone is talking about it.
Are you in?
Disclaimer: I don’t Keep up with the Kardashians. I keep up with great marketing.