By: Kelly Dunn
Hey Y’all! My name is Kelly, and I am so exited to be the newest intern at The Kalifeh Media Group! I am a native Mobilian and currently a Senior (gulp) at the University of South Alabama, Go Jags! I am majoring in Strategic Communications and minoring in Marketing. I’m a HUGE Advertising and Public Relations nerd. I could talk for days about strategic planning, innovative ad campaigns, social media, and branding. I also love painting, Alabama Football (Roll Tide #roadto17), and planning events for my sorority, where I serve on the Leaders Council as Social Chairman.
Working in Communications is a bit of a family tradition. My father was a Mass Communications major and worked in Media Planning and Sales with a local television affiliate. Growing up in the world of mass media, made the decision to go into Communications and easy one.
In one of my freshman level communications courses, I learned more about the role of a full service advertising and public relations agency. The idea of having a career that allowed me to actively engage in every aspect of the communications field fascinated me and I’ve been in love with the idea of working for a full service agency ever since.
Being at The Kalifeh Media Group is a dream come true. Working at a Creative Ad Agency has exceeded my expectations and I’m falling more in love with the industry every single day. Our President, Chris Kalifeh, is supportive, encouraging and an incredible role model. Rhen, Amanda and Chae have made me feel at home since day one. They have gone above and beyond and I feel like I am a member of the KMG team and not just an intern. I am so lucky to work with them, saying they’re awesome would be an understatement. They’re always down for coffee, which is a major key to success. Not to mention they are as equally obsessed with Snapchat as I am.
I’ve heard the saying “If you do what you love, you’ll never work a day in your life,” countless times. I now fully understand it (warning its about to get cheesy. That quote perfectly describes how I feel at KMG. I am so excited to be part of the KMG team and I can’t wait to learn and grow as I continue my internship!
By: Rhen Bartlett
One of the most important aspects of winning in the social media game is curating your content to different platforms. Each respective platform has is own culture, formatting and feel. In order to be relevant on each platform and create engagement it is extremely important to adapt each piece of content.
In short, leverage the culture of each platform by using the following guidelines to reap the most for your efforts.
Facebook, you’ll need to craft creative content to accompany anything you’re posting. With no character limit, it is easy to get carried away and lose the user. It is of best practice to keep your writing interactive, upbeat, and quickly digestible.
Many people in 2016 are starting to ignore twitter in their social campaigns. I personally feel this is a bad move. This is still a relevant platform. Just look at the number of daily active users and you should agree there are still many many eyeballs to be had.
With #Twitter, keep it short and sweet. Link out for the full story.
Here is the place for long form and authoritative content. Consisting of all business minded users, allocate extra time to producing informative and education content here.
The Gram (Instagram)
We have heard that content producers shy away from Instagram because the admin cannot promote and link out to content. OMG, just hack the platform. With so many daily active users it is to big to ignore. Simply link out in the comments, add link in bio and mention that in the comments…. There are several ways to get that user to your “content” that you want consumed.
Yes insta is for sharing compelling visual content. However, proper cross promoting can drive traffic to your website, articles, videos on YouTube etc….
Part of getting users to engage with you on Insta is to create your visual content in the style of the network.
Not sure what your users like? Easy hack. Take your demo, follow accounts they follow, watch how that content is curated and then find your own groove that fits into that culture….
All in all the most important point I want everyone to get from this is social content is not a one size fits all deal. If you want to win the social game it is extremely important to customize content that speaks the language of the platform.
If you are using hootsuite to post the same content to all accounts, well simply put, that is rookie. Put in the work and watch your social garden bloom!
I would love to answer any questions you guys have on how to “win” in 2016 with social media.