By: Rhen Bartlett 01/21/2016
A few months back, I sat in a meeting with one of our clients and discussed options for taking their already lucrative advertising campaign to the next level. While we chatted, my phone sounded off with a text message from a local café offering me a free sandwich for lunch with a purchase of a large drink. And that is when it hit me that SMS marketing is the way of the future. In the months since, I have spent endless hours of research investigating the power of this amazing advertising medium. And as we always do at Kalifeh Media, I knew I had to share my findings with our online audience. So here is where we are:
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